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Nigeria's Bulk SMS Service Provider Built for Small & Medium Businesses
Sendar is a Lagos-based messaging technology company founded in 2024 by Temitope Orilua and Akintunde Balogun. The platform serves over 600,000 businesses across Nigeria, providing bulk SMS, WhatsApp Business API, and email services through a single dashboard. Sendar connects directly to MTN, Airtel, Glo, and 9Mobile carrier networks and complies with NCC DND regulations and Nigeria's Data Protection Act (NDPA).
Reliable messaging for every Nigerian business
From our first user, our mission has been the same: make it absurdly easy for any Nigerian business to send SMS, WhatsApp, Email or Voice — at prices that don't punish you for growing.
We believe a bakery in Ibadan should have access to the same delivery rates as a bank on Broad Street.
Born from a real problem
Most messaging platforms in Nigeria are built to serve large enterprises — banks, telcos, and corporates with dedicated account managers and six-figure contracts. That leaves millions of small and medium businesses behind.
We saw a huge, underserved market: hotels, hospitals, schools, churches, salons, restaurants, e-commerce stores, logistics companies, real estate agencies, gyms, pharmacies, law firms, event planners, and thousands of other everyday businesses that need reliable messaging but can't justify enterprise pricing.
So we built Sendar — a small-business-first messaging platform designed by Nigerians, for Nigerians. Transparent per-SMS pricing from day one, a clean dashboard anyone can use, and customer support that actually picks up the phone.
Start your journey with us →(replace with team-photo.webp or Lagos-skyline.webp)
What we stand for
Six principles that guide every feature we ship, every price we set, and every support ticket we answer.
Reliability
99.9% uptime with carrier-level redundancy. We measure success by what arrives on the handset, not what left our servers.
Simplicity
If it doesn't make sense to a 3-person business, it's not shipped. Clean dashboard, clean API, zero jargon.
Affordability
Transparent pay-as-you-go pricing with no setup fees, no contracts, and no hidden charges. Your wallet balance never expires.
Security
Bank-grade encryption, DND compliance on every route, and rigorous data protection across all four channels.
Transparency
No bait-and-switch enterprise sales tactics. Price is price. Delivery reports are real-time. We publish what we charge.
Community
Built by Nigerians, for Nigerians. We invest in local talent, contribute to the developer ecosystem, and grow with our users.
The people behind Sendar
A small, engineering-heavy team in Lagos shipping quickly and obsessing over delivery rates.
Temitope Orilua
Co-Founder / CMO
Akintunde Balogun
Co-Founder / CDO
Dalm Solutions
Technical Partners
How we stack up against the competition
We built Sendar to solve the problems other providers leave on the table. Here's a side-by-side look at what you actually get.
| Feature | Sendar | Others |
|---|---|---|
| Promotional SMS pricing | From ₦5.95 / SMS | Varies — some charge in USD, many use low-quality routes |
| High-volume processing | ✓ Enterprise-grade throughput | Often throttled or queued at scale |
| DND delivery (promotional) | ✓ Available | Some offer this, many don't |
| Delivery speed | ✓ Sub-3-second delivery | Varies — often slower during peak hours |
| Bulk SMS to any location in Nigeria | ✓ All networks, all 36 states + FCT | Coverage gaps on some networks or regions |
| Dedicated customer support | ✓ WhatsApp, email & phone | Typically email-only or ticketing systems |
| Link click tracking | ✓ Built-in analytics | ✗ Not available |
| UTM link generator | ✓ Free tool included | ✗ Not available |
| WhatsApp link generator | ✓ Free tool included | ✗ Not available |
| WhatsApp Business messaging | ✓ Full API integration | Most are SMS-only platforms |
| Channels available | ✓ SMS + WhatsApp (Email & Voice coming soon) | Typically one channel only |
| Bonus credits on top-ups | ✓ Up to 5% bonus free | Some offer volume discounts, most don't |
| Custom sender ID | ✓ Free, always | ✓ Usually free |
| Naira-based pricing | ✓ Pay in ₦, no FX surprises | Some charge in USD — costs fluctuate with the rate |
Comparison reflects common limitations across typical Nigerian SMS providers as of 2026. Individual providers may differ — we encourage you to compare for yourself.
About Sendar
Common questions about who we are and what we do.
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