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Simple, transparent pricing for every business
Sendar uses a pay-as-you-go pricing model with no monthly fees or contracts. Promotional SMS costs ₦5.95 per message and transactional SMS costs ₦6.65 per message across all Nigerian mobile networks. Businesses that top up ₦20,000 or more earn bonus credits of 2–5%, reducing the effective cost to as low as ₦5.67 per promotional SMS. WhatsApp messaging follows Meta's per-conversation pricing model.
Two routes, one wallet, zero lock-ins
Top up your wallet and send. Each message is billed at the standard rate for its route. Top up more to earn bonus credits.
Promotional SMS
- DND-compliant — MTN, Airtel, Glo, 9Mobile
- Schedule, personalize, track delivery
- Custom sender ID — free
- Smart deduplication — never pay twice
Transactional & OTP SMS
- DND-approved — guaranteed 24/7 delivery
- Sub-3-second delivery for OTPs
- 99.9% uptime with real-time webhooks
- DND pre-filtering — avoid wasted sends
Promotional SMS
- DND-compliant — MTN, Airtel, Glo, 9Mobile
- Schedule, personalize, track delivery
- Custom sender ID — free
- Smart deduplication — never pay twice
Transactional & OTP SMS
- DND-approved — guaranteed 24/7 delivery
- Sub-3-second delivery for OTPs
- 99.9% uptime with real-time webhooks
- DND pre-filtering — avoid wasted sends
Top up more, get extra credits free
Top up ₦20,000+ and earn bonus SMS credits automatically. Same bonus on both promotional and transactional routes — the more you top up, the more free credits you get.
or ~1,503 transactional SMS
or ~3,067 transactional SMS
or ~7,824 transactional SMS
or ~15,798 transactional SMS
or ~1,503 transactional SMS
or ~3,067 transactional SMS
or ~7,824 transactional SMS
or ~15,798 transactional SMS
Ready to earn bonus credits?
Top up your account now — bonus credits are added automatically the moment your top-up hits the threshold.
Top up & start sending →Estimate your SMS cost in seconds
Punch in your numbers and see exactly what you'll pay — including volume discounts.
SMS Cost Calculator
Promotional vs. Transactional SMS
Not sure which route to use? Here's a quick comparison.
| Feature | Promotional | Transactional / OTP |
|---|---|---|
| Price per SMS | ₦5.95 | ₦6.65 |
| DND bypass | ✗ DND-compliant | ✓ DND-approved |
| Delivery speed | Seconds (DND-allowed) | <3 seconds (all networks) |
| Custom sender ID | ✓ | ✓ |
| Scheduling | ✓ | ✓ |
| Delivery reports | ✓ | ✓ + Webhooks |
| Best for | Campaigns, sales, events | Alerts, OTPs, receipts |
Pricing Questions
Everything you need to know about Sendar's pricing.