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Promotional SMS

Bulk SMS Nigeria — The Best Bulk SMS Platform for Marketing Campaigns

Sendar's bulk SMS service lets Nigerian businesses send promotional campaigns to thousands of recipients in minutes, starting at ₦5.95 per message. Features include contact list segmentation, message scheduling, sender ID customisation, and automatic DND pre-filtering through the NCC registry. Campaigns are delivered across all four Nigerian carriers — MTN, Airtel, Glo, and 9Mobile — with real-time delivery reports and click tracking via built-in link shortening.

Home/SMS/Promotional SMS
DND-compliant across all Nigerian carriers
MTN
airtel
glo
9mobile

SMS marketing drives 98% open rates — 5x higher than email and 20x higher than push.

How it works

Launch a campaign in 3 simple steps

No technical skills needed. Go from idea to sent in under 10 minutes.

1

Upload your contacts

Import contacts via CSV, paste numbers, or sync from your CRM. Duplicates are removed automatically.

2

Compose your message

Write your SMS, add merge tags for personalization, choose a custom sender ID, and set your schedule.

3

Send & track results

Hit send and watch delivery reports roll in. Track sent, delivered, and failed counts in real-time.

Campaign features

Everything you need to run SMS campaigns

Built for marketers who want results — not a steep learning curve.

📅

Campaign scheduling

Schedule campaigns for the perfect moment — lunch breaks, paydays, or event dates. Set it and forget it.

👥

Merge tags & personalization

Use {name}, {amount}, or any custom field to make every bulk message feel like a personal text.

🔄

Smart deduplication

Duplicate numbers detected and removed before sending — never waste credits on the same number twice.

📊

Real-time delivery reports

Track sent, delivered, and failed messages as they happen — with full export to CSV.

🏷️

Custom sender ID

Every message arrives from your brand name — not a random number. Carrier-verified, up to 11 characters.

📝

SMS templates

Save and reuse your best-performing messages. Create a template library your whole team can access.

Use cases

What can you send with Promotional SMS?

Promotional SMS is ideal for any non-transactional communication that drives engagement, revenue, or brand awareness. From flash sales to event invites, SMS is the channel that gets read.

Flash salesEvent invitesLoyalty rewardsProduct launchesSurveys & pollsAnnouncements
Weekend Promo
Campaign
Sent
Hi name, this weekend only — buy 2 get 1 free on all skincare. Visit our store or shop online: beauty.ng/sale
+2,340 recipients
Transaction Alert
1.8s
Your account ***4821 has been debited ₦15,000. Ref: TXN-88412. Balance: ₦124,350.
Also available

Need DND-approved alerts? Try Transactional SMS

For bank alerts, receipts, OTPs, and delivery updates that must reach every handset — including DND numbers — use our transactional SMS route at ₦6.65/SMS.

Simple Pricing

Pay-As-You-Go — No Contracts, No Lock-Ins

Just top up and send. Both SMS types available in one wallet.

Promotional

Promotional SMS

Marketing campaigns, flash sales, announcements
₦5.95/ SMS
  • DND-compliant routes — MTN, Airtel, Glo, 9Mobile
  • Schedule, personalize, and track delivery
  • Custom sender ID included
  • Free duplicate number removal
Start Sending Now
Transactional

Transactional SMS & OTPs

Bank alerts, receipts, delivery updates, OTPs
₦6.65/ SMS
  • DND-approved — guaranteed 24/7 delivery
  • Sub-3-second delivery for time-critical codes
  • 99.9% uptime with real-time webhooks

Prepay ₦10K – ₦100K+ and unlock 2%, 4% or 6% off every SMS. See full pricing & volume discounts →

Numbers that speak for themselves

98%
Average SMS open rate — 5x higher than email.
3min
Median time to read after delivery.
45%
Average click-through rate on SMS with links.
5K+
Nigerian businesses running campaigns on Sendar.

Promotional SMS Questions

Everything you need to know about running SMS campaigns with Sendar.

Promotional SMS FAQ(replace with promo-faq-image.webp)
What is promotional SMS?+
Promotional SMS are marketing messages — flash sales, event invites, loyalty rewards, product launches, and announcements. They follow DND regulations, meaning they only reach non-DND-registered numbers.
How much does promotional SMS cost?+
Can promotional SMS reach DND numbers?+
How many SMS can I send at once?+
Can I schedule SMS campaigns?+
Can I personalize bulk SMS?+
What's the open rate for bulk SMS?+

Launch your first SMS campaign in under 10 minutes

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